What is Alexa Rank and Why you should know about it

What is Alexa Rank and Why you should know about it

Alexa Rank is a very important factor when it comes to the authority of the website. If You are a blogger or if you do not want to create a new website, then maybe you have heard about Alexa Ranking. If you have not heard, then of course you should know about Alexa Rank, how it works and why it matters. Paying attention to Alexa Ranking is enough to get High Ranking in Google. Today in this post I will tell you in detail about Alexa Ranking and how you can increase the Alexa Rank of your website.

What is Alexa Rank

Alexa is a type of ranking system created by Amazon’s company Alexa.com. The Alexa Rank of your site shows that your site is more popular on the internet than other sites. Basically Alexa rank is a measure of the popularity of a website, it ranks several million websites based on their popularity. Alexa rank is calculated using a metric which is based on the last three months estimated traffic and engagement of visitors. If the Alexa Rank of any website is under 10,000 you can conclude that, the website gets fair amount of traffic everyday.

How Alexa Rank works

Alexa Ranking basically estimates the traffic, popularity and relevance of a website or blog. Two things can be seen in Alexa Ranking one is Global Ranking and the other is Country Ranking. If you want to know which website is the most visited in the world, then you can find out this through Alexa Ranking. Google.com is currently at the No. 1 position in the Alexa ranking.


How to check Alexa Rank

Follow the steps given below to check Alexa Rank.

  • First of all go to the official website of Alexa.
  • In the above URL section, enter the URL of the website of which you want to check the Alexa Rank.
  • Then click on check Alexa Rank.
  • After that the information of that website will appear in front of you. In that information you can find Traffic on website with Global Rank and Country Rank.

If you want to check Alexa Rank of more than one website at once, then you can use Bulk Rank Checker. For this go to Bulk Rank Checker and put the URL of the website whose rank is to be checked. After that click on Check Alexa Rank. After that Alexa Rank of all the websites will be shown in front of you.

What is the difference between Global Rank and Country Rank

As soon as you check Alexa Rank, Global Rank, Country Rank etc will be shown in front of you. So you must be thinking that what is the difference between this Global Rank and Country Rank. Now let us understand what actually Global Rank and Country Rank means.

Global Rank : It tells you about the position of your website the in whole world. Global Rank is an indicator of the rank of your website among all the websites in the world.

Country Rank : It tells you about the position of your website in a particular country. Country Rank is an indicator of the rank of your website among the websites of a particular company.

How to improve Alexa Rank of your website

As I already told that Alexa rank depends on the traffic of the website. So if you want to improve Alexa Rank of your website you should try to improve traffic on your website you can also use the points listed below for the improvement of the latter.

1. Write Quality Content

If you want to improve the Alexa ranking of your website, then always post quality content on your website. Yes, it is very important because when you have quality content on your website only then it will rank on the first page of Google and user engagement will also increase. Ranking and user growing in engagement will ultimately increase the Alexa Ranking of your website.

2. Update Old Posts

To optimize your website to increase Alexa Ranking, update your old posts. This is very important for the ranking of your website in the search engine. While ranking any website, search engines analyze that your post has changed over time, i.e. it is updated or not. If you rarely or never update certain pages on your website, search engines will assume that you have dropped it. They will send your post to the search engine results pages (SERP) from where equal traffic comes. That’s why for a Higher Ranking, update the post on a regular basis.

3. Publish New Post Regularly

Apart from updating the older posts on your website, if you publish new content to your website daily then surely your Alexa Ranking will improve. If you write new posts every day, then Search Engine bots will come to your website every day and will crawl your website, as well as if your visitors get new content, then their engagement will increase. This will improve the ranking of your website in the search engine to a great extent and Alexa Rank of your website will also improve.

4. Make Quality Backlinks

Backlinks are very effective in ranking a website and good ranking of a website in search results drive more traffic on it and ultimately this improves the Alexa Rank of the website.

5. Increase Website Traffic

As I said earlier that good traffic on your website is most important to increase Alexa rank of your website. To get good amount of traffic, do SEO well, share your content daily on Facebook, Twitter, Instagram, LinkedIn etc. Also share the website’s images on Pinterest.

6. Image optimization

Optimizing the image in your website content will improve your site’s Alexa Ranking. When the search engine crawls your website, it does pay special attention to the image. If from keywords, image is also search related for this use Alt tag and Title in a good way in the image of your website.

7. Proper SEO

Always do proper SEO of whatever content you post on your website. Optimizing your site helps search engines get better information about your site. If you do better SEO, then the search engine will get better information from your site and that will be better for your content. Bots will crawl well and then display it first in the search engine. This will make your website receive good amount of traffic and Alexa Rank of your website will improve.

8. Keyword Research

You probably know how important Keyword research is for getting good amount of traffic on any website. If you for instance write articles on keywords which have high competition then it is unlikely that your content is going to rank well. If you write articles on low competition keywords then your articles will have good chances of ranking higher and ultimately your website will receive more traffic.

9. Website Loading Speed

If your website loads slowly, then there is a need pay attention to its loading speed. Because neither Google nor users like to visit slow websites. To have higher ranking in Search Engine website loading speed very important. If the loading speed of your website is fast then the ranking of your website will be good and your website will receive good amount of traffic and this ultimately improves the Alexa Rank of your website.

10. Internal Linking

If you do internal linking in a good way inside the post of your website, then users can easily find your other posts also. This increases the number of page views of your website and also increases user engagement which ultimately will help in increasing your Alexa Ranking.


Today in this post I discussed Alexa Ranking in detail. If you use the methods mentioned above then surely Alexa Ranking of your website will improve. If you have any question related to this post you can ask me in the comments below.