Today in this article we will see 16 factors to help us rank high in Google Search. Basically This article is about “On Page SEO” and I am going to share with you 16 things that you have to follow to rank high in Google and other search engines.
On Page SEO : 16 Factors to Help you Rank High
Follow these things for better On Page SEO and get higher rankings. You should have to follow up all these thing while writing new posts. You can implement all these things in WordPress but some things are not possible to be implemented in blogger.
Start title tag with your keyword:
Try to keep your keyword close to the beginning of title tag as title tag is one of the most important on page SEO factor, the closer the keyword is to the beginning of the title tag the more read it has which search engines. So try to focus on this and try to make your title in that way so that your keyword should come at the beginning.
Leverage SEO friendly URL’s:
Leverage SEO friendly URL means you should have to avoid ugly URL’s for example in blogger every post has post publish date in article URL which cannot be modified in blogger but in WordPress you can remove that date and make your URL’s look cleaner and easy to Remember.
Add modifiers to your title:
Adding modifiers like year name or on any other word like best, guide, review, top etc. Makes you rank higher for long tail versions of your target keyword.
Wrap your title in an H1 tag:
H1 tag is your head line tag. Most CMS is like WordPress automatically add the H1 tag to your blog post title some themes override this setting check your site code to make sure your title gets the H1 tag so that you can rank in Google and other search engines.
Using multimedia is one of the main factors that affect your blog rankings and also affect your visitors. Engaging images, videos, and diagrams can reduce Bounce rate and increase time on site these are main user interactions ranking factors.
Wrap subheadings in H2 tags:
To make your article rank on your targeted keywords you should at least have one subheading and wrapped in an H2 tag so that Google crawlers can recognize that this is a keyword.
Drop your keywords in first 100 words:
As I have already mentioned that if your keyword is at the beginning of your article then your article will easily rank on targeted keyword and it is most important to include your keyword in first 100 words of your article because google indexing bot only scans first and last paragraph of your article while showing results to users.
Responsive design of your website also affects your SEO. If your website is not device friendly or responsive then you will not get higher rankings. While crawling, Google crawlers also check that, is that website responsive or not, if it is not then they will not index that website completely. Google started penalizing mobile unfriendly sites in 2015 and their likely to crack down even more in future if you want to make a website mobile friendly I recommend responsive themes.
Use outbound links:
Outbound links to related pages of your website is a relevancy signal that helps Google figure out your page’s topic. You can also include other’s links instead of your own.
If you want to increase your page views you should use internal links. At least 2-4 internal links should be added to every post. Usually the news websites have lots of internal links.
Boost site speed:
Boost site speed means to decrease your website loading time I have already published an article about it. Google has mentioned that page speed is used as a ranking signal. If your website took longer than 4 seconds to load then your visitor will leave your site. So you should try to decrease your website load time.
Sprinkle LSI keywords in your article:
LSI keywords are synonyms that Google used to determine a page relevancy and possibly quality. Sprinkle them into your every post so that Google can recognize your post well on what topic it is.
Make sure your image file names include your targeted keywords (for example on_page_SEO.png) and also set alt tag to every image with you keyword in that alt tag.
Post Long Content:
The SEO edge length is strength was supported by many SEO companies and SEO experts they found that longer content tends to rank significantly higher on Google’s and other search engines search page. Try to write long posts your minimum word in you post should be 700 to 800 words.
Boost Dwell Time:
If someone hits their back button immediately after landing on your page, it’s a sign of low quality page. That’s why Google uses “dwell time” to measure up your content quality. Increase your average dwell time by writing long, engaging content that keeps people reading your article & you multimedia where needed.
Use Different Social Media Sharing Buttons:
Social signals usually don’t play direct role in ranking of your site. But social shares increase authenticity and trust of your content. The more social views you get, the more likely someone is going to visit your website. A study by SEO Experts founded that social media buttons increase social shares by 700% which increases you social media engagement.
All these SEO Factors are most important for the higher ranking of a website. This article is inspired by backlinko.com. If you can figure out some more factors then please let me know in the comments.